Bored Ape Yacht Club

Bored Ape Yacht Club has a 91/100 Trust Score.

Why this score?

Bored Ape Yacht Club defined an entire market cycle, achieved massive cultural reach, and generated large-scale capital formation during the peak of the 2021-2022 bull market. Early brand strength, celebrity adoption, and secondary market dominance remain historically significant within the NFT space.

Overview

Bored Ape Yacht Club defined an entire market cycle, achieved massive cultural reach, and generated large-scale capital formation during the peak of the 2021-2022 bull market. Early brand strength, celebrity adoption, and secondary market dominance remain historically significant within the NFT space. The subsequent record has been far weaker. The launch of ApeCoin produced significant investor losses as the token declined sharply from its highs. Multiple additional collections and ecosystem ventures further diluted focus and capital. Founding team involvement has declined over time, with several key figures stepping back from active leadership. Capital raised far exceeds long-term delivery relative to initial expectations. Holder outcomes across the broader Yuga Labs ecosystem have been mixed to negative for many participants who entered at elevated valuations. ApeCoin performance, additional collection launches, and reduced founding team presence drove much of the trust decline. Layoffs, leadership changes, and the eventual restructuring of ApeCoin governance further contributed to a sense of institutional drift. The ranking reflects unmatched early cultural impact while accounting for the substantial financial and operational shortcomings that followed the peak period. Early success was exceptional; subsequent capital efficiency and team continuity were not.

Trust Signal Breakdown

Signals that feed the composite Trust Score (0-100 each).